3 Things Every Facebook Post Needs to Succeed

The 3 Steps to Perfect Facebook Posts

What makes a Facebook post stand out from the crowd?  There are a few simple steps you can take to be sure your post holds its own in a busy newsfeed.

IMAGES ARE IMPORTANT

First, let's talk images.  Every post needs to have some kind of image if you want it to be successful.  But when it comes to images, size matters.

Facebook recommends your images be at least 1200x630 pixels but you can also use a square image which is especially helpful if you want to cross-post to Instagram as well.  For square images, be sure to use 1200x1200 pixels for the best quality. 

LINKS TO LIKE

Posting links in your Facebook post can be a great way to send people to your website or other places online. 

Always stick to one link per post - keep it simple.

Be sure to take a look at your published link posts and check the way they are displayed.  If the image associated with the URL in your post isn't at least 1200x630 pixels it will appear small and cropped.  

If this happens, swap out the image for something sized correctly.  Remember the way those images look is what will stop the scroll and get someone to pay attention to your post.

SCANNABLE AND SIMPLE FOR SUCCESS

Once your image and link are all set, it's time to figure out what you're going to say.  

Let people know what you want them to do with the post.  Do you want them to register for a class, visit your website, read an article, post a comment?  

Always include a call to action - just one - in every post and make it very clear what your reader should do next.

Keep your post scannable - no long paragraphs.  People skim Facebook posts so use emojis and bullet points to make them easy to read.

Remember if you have nice-looking images, a single call to action, and clear, scannable copy in each of your posts you'll be on your way to better reach and engagement.